Wander X Greggs
Bringing a Legacy to Life Through Creative Content
Greggs, one of the UK’s most beloved food brands, marked 40 years on the London Stock Exchange, celebrating its transformation from a regional bakery to a national food powerhouse. To mark the milestone, Greggs needed a captivating and engaging content piece that would reflect its rich history, business growth and cultural impact.
Beyond this milestone project, Greggs also wanted to spotlight its ongoing commitment to sustainability, ethical responsibility, and long-term growth. This led to further collaborations on The Greggs Pledge and A Year in Review, content designed to communicate brand values, share ESG efforts and showcase business achievements.
THE CHALLENGE.
Greggs needed a film that did more than mark an occasion; it had to celebrate four decades of brand evolution, strike the right tone for a high-profile LSE event and reflect the brand’s bold, modern identity. The animation had to be visually rich, emotionally resonant and work across platforms from big-screen launch moments to social media snippets. At the same time, Greggs wanted to tell a deeper story around its purpose and progress, pushing content that connected with internal teams and wider audiences alike.
Key Challenges included:
1
Crafting a compelling brand narrative that celebrated Greggs’ heritage, growth and cultural impact.
2
Designing a high-impact animation aligned with Greggs’ modern identity and visual standards.
3
Producing content that resonated across internal audiences and external brand platforms.
4
Delivering for a high-profile moment, the Market Close event at the London Stock Exchange.
OUR APPROACH.
Greggs teamed up with Wander Films, a bold, boundary-pushing content agency renowned for bringing brand personality to life. As a fellow North East business, this collaboration wasn’t just a milestone moment, it was a chance to craft a visual celebration of Greggs’ journey, shout about its success and spotlight its purpose with the energy and style the brand is known for.
CRAFTING A CREATIVE NARRATIVE
To mark 40 years on the London Stock Exchange, we created a bold, fast-paced animation packed with personality. It traced Greggs’ evolution from a single shop in 1951 to a £1bn+ food-to-go giant with over 2,500 locations across the UK. Key moments from the launch of the Vegan Sausage Roll to the 500th store opening were brought to life with custom graphics, branded backgrounds and a playful tone that still landed with impact.
Designed to reflect Greggs’ modern identity and made to shine on screens big and small, the film premiered at the London Stock Exchange, where CEO Roisin Currie closed the day’s trading with a bang.
STRATEGY.
For The Greggs Pledge, we created an engaging video suite to:
- Communicate Greggs’ sustainability and social responsibility commitments.
- Visually showcase key pledges, such as carbon reduction, food waste management, and community support.
- Make complex corporate messaging engaging and accessible to a wider audience.
For A Year in Review, we crafted a dynamic, fast-paced summary, designed to:
- Highlight key business successes, growth milestones, and community initiatives.
- Celebrate the company’s continued impact on customers and stakeholders.
- Provide an engaging internal and external communications asset to reinforce Greggs’ forward momentum.