Wander
Formats ™
Entertainment formats for brands.
Built for YouTube.
Designed to grow attention.
Brands aren’t just competing with each other anymore.
They’re competing with everything people watch.
YouTube is where audiences are built.
But most brands are still treating it like a dumping ground:
- Campaign cutdowns
- One-off videos
- No clear format
- No reason to come back
A lot of content gets made.
Very little of it builds anything.
Content fills feeds. Formats build audiences.
The Solution
Wander Formats™ Entertainment formats for brands. Built for YouTube. Designed to grow attention.
Define
Brand personality, POV
and audience
Build
Original formats and
pilot content
Grow
YouTube strategy and
attention over time
How this comes to life
We develop and produce pilot content to test what works
We build a YouTube-first approach to launch and distribution
We create a structure designed to grow attention over time
Build Original formats and pilot content
Grow YouTube strategy and attention over time Close.
Not one-off content.
Something people recognise.
And return to.
WHY WANDER
We understand formats from both sides
We don’t just make content.
We build and test formats.
- Producing for brands like British Library, KPMG & Paramount
- Launching a YouTube Channel with BBC
- Developing & producing formats for Channel 4.0
- Reaching millions running and testing formats across Wander channels
WHAT THIS MEANS
We understnad how formats are built
We understand what holds attention
We don’t just guess, we test!
We work with agencies and brands to:
Define the personality
Build the content
Grow the attention
Want us to build a format for your brand?
NORTH.
23-25 Albert Road
Middlesbrough
TS1 1PQ
SOUTH.
East Side,
Platform 1 King’s Cross Station,
Euston Road,
London
N1C 4AX
T. +44 (0)1642 989709
E. info@welovewander.com
Privacy | Copyright Wander 2025