HERE’S THE THING, MINT CONTENT STARTS WITH MINT STRATEGY… ANDDDD THAT STRATEGIC THOUGHT AND PLANNING RUNS THROUGH EVERYTHING WE DO.
We approach research and development collaboratively across departments maximising our cultural knowledge and creative ideation.
Insights & Audits
We recognise insights and auditing allows us to jump into a deep end of understanding, not only from a performance point of view, but also from a people one too. Identifying what your digital footprint looks like now, shining a light on the good and the… less good… we can use this information to make more informed decisions moving forward. We also look at things like communities, cultures, groups and spaces to truly understand our audiences and how to use that social knowledge to our advantage.
We use research as a powerful tool and one that we utilise throughout everything we do. Making decisions based on facts and evidence we look to share this information across all areas of strategy and creation. We break down competitors’ strengths and weaknesses identifying strategic opportunities. Not only do we look at your direct competitors but the industry as a whole as well as what we can learn from the wider landscape.
Brand Personality Sprint
Wander helps discover and define brand personality! What makes you unique, how you communicate and engage, and the energy that comes through your content. What’s your cultural role? Having personality in brand has never been more important. We work with your teams to define content, look and feel, helping to map out a clear and disruptive strategy moving forward.
We are unwaveringly focused and targeted. Campaign Strategy needs a clear purpose, direction, and a defined timeline all backed up with research and insights. Create conversation, reach new audiences and connect with cultural curiosities. We also look at trends and influences to support campaign direction.