HIT US UP

Wander X Pneuma Group

Defining a Bold Brand Identity & Supporting Growth

Pneuma Group is a rapidly growing business in Middlesbrough, dedicated to developing, acquiring, and revitalising outstanding companies across property, hospitality, and automotive sectors. With an ambitious vision to make Middlesbrough a thriving hub for business, culture, and investment, Pneuma needed a clear, distinctive brand identity that could evolve with its expansion.

To achieve this, Pneuma partnered with Wander Films to undergo a Brand Personality Workshop, ensuring that its messaging, brand voice, and visual identity aligned with its bold aspirations. Following this success, Wander continues to support the wider Pneuma Group companies, helping each brand establish its unique presence while staying connected to the overarching group identity.

CHALLENGES.

As Pneuma expanded, it needed:

  • A clearly defined brand personality that reflected its vision, ambition, and market positioning.
  • A consistent yet flexible brand strategy that could be applied across multiple companies under the Pneuma Group umbrella.
  • A strategic roadmap to align messaging, content, and visuals across diverse industries.
  • A brand that could stand out and connect with key audiences across property, investment, hospitality, and automotive sectors.

OUR APPROACH.

BRAND PERSONALITY WORKSHOP

Wander Films led an in-depth brand workshop, working closely with the Pneuma team to:

 

  • Define core values and brand positioning – Ensuring the brand’s foundation was built on authenticity, ambition, and impact.
  • Establish a unique brand voice – Creating a confident, engaging, and disruptive tone that sets Pneuma apart.
  • Identify audience personas – Mapping out who Pneuma is speaking to and tailoring communication strategies accordingly.
  • Develop a visual and messaging framework – Ensuring that all brand assets and content reflected a cohesive and recognisable identity.

SUPPORTING THE WIDER PNEUMA GROUP COMPANIES

Beyond Pneuma Group’s core brand, Wander has extended its expertise to:

 

  • Refining and evolving individual brand identities within the wider Pneuma portfolio.
  • Developing tailored content strategies that align with each business’s industry and audience.
  • Creating high-impact visual content to enhance engagement and storytelling.
  • Ensuring brand consistency across all group companies while maintaining distinct personalities for each.

RESULTS.

  • A bold, refined brand personality that aligns with Pneuma’s ambitious growth strategy.
  • A structured brand framework that allows Pneuma’s subsidiary businesses to maintain individuality while reinforcing group cohesion.
  • A clear brand voice and messaging strategy, creating a more impactful and consistent presence across all marketing and communication channels.
  • A strong foundation for future growth, ensuring Pneuma and its associated businesses can continue to expand with a unified vision.

WHAT’S NEXT?

With a strong brand foundation in place, Pneuma Group and its wider companies are now positioned to scale with confidence. Wander continues to support their growth, ensuring that every brand under the Pneuma umbrella has a distinct yet connected identity that resonates with its audience and drives engagement.

LET'S

TALK