Wander | May ’23

🙌😎 It’s the chart-topping smash hit of the year. Everywhere you go now you’ll find news of AI poppin’ off all over the place, but how powerful is it exactly?


How much can we use it to aid us in our work? Well, we thought we’d give it a go and see what ChatGPT thinks will be the biggest marketing trends of 2023 and here’s what it told us! (Maybe there’s something you can nab from it too!)

1) Personalization: Consumers are increasingly expecting personalized experiences and content, and brands will continue to tailor their marketing efforts to meet those expectations.

2) Artificial Intelligence: AI-powered technologies are already being used to analyze consumer behavior, predict trends, and improve customer experience, and this trend is expected to grow in the coming years. (Biggggg fan of itself it seems)

3) Video marketing: Video content continues to dominate the marketing landscape, and this trend is expected to continue in the coming years as consumers increasingly prefer video over other types of content.

4) Influencer marketing: The use of influencers to promote brands and products is becoming more prevalent, with more brands collaborating with influencers to reach a wider audience.

5) Voice search optimization: With the increasing popularity of voice-activated devices, brands will need to optimize their content and SEO strategies for voice search.

6) Chatbots: Chatbots are being increasingly used to improve customer service and engagement, and this trend is expected to continue in the coming years.

7) Social media: Social media platforms continue to play a significant role in marketing, and brands will need to adapt their strategies to changes in social media algorithms and user behavior.

8) Sustainability: Consumers are becoming more conscious of the impact their purchasing decisions have on the environment and society, and brands will need to prioritize sustainability in their marketing efforts.

9) Augmented and virtual reality: AR and VR technologies are increasingly being used in marketing campaigns to create immersive experiences for consumers.

10) Interactive content: Interactive content, such as quizzes, polls, and surveys, can be used to engage consumers and gather valuable data for marketing purposes. This trend is expected to continue in the coming years as brands look for new ways to stand out in a crowded digital landscape.”

Wowwwwwww, a lot to digest! But is a quick nice overview of a lot of important trends in the marketing landscape  Whattttt’s your thoughts? Do you think we’d be foolish not to listen to the advice of the AI overlord, or is there no replacement for true human creativity? Let us know down below 👇



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