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WANDER APPOINTS HEAD OF MARKETING

Wander | March ’23

Wander Films continue their world domination with the appointment of a senior member to the team.

The award-winning video marketing agency based in Albert Road, Middlesbrough has appointed former MD of Leeds digital marketing agency Grapple, Liam ‘digital’ Dawson, as Head of Marketing to propel the ambitious company forward.

This is a new permanent role for Wander, and one which Director Chloë Clover and partner Lou Tonner hopes will move them to the next level.

“The huge organic growth of Wander in the past few years has blown us all away, and we realised that we needed someone with tons of agency experience to come in to lead and develop our marketing team. Liam is just that person. He’s not only ran his own successful agencies, but as former MD of Grapple, he’s worked with some of the biggest brands on the planet. We are wildly ambitious. Our five-year plan includes growing a number of brands within Wander and expanding globally. Fortunately, Liam’s appetite for helping companies scale was enough to inspire him to join us, and with him on the team the sky’s not even the limit. We’re totally stoked to have him onboard.”

Teesside born and bred, Liam graduated from Teesside University with a degree in media, technology and production.

Ambitious and talented, he launched Yuzu after a stint as a graphic designer and courseware developer for Royal Sun Alliance. The company worked out of offices on Bridge Street East in Middlesbrough, dealing primarily with ecommerce websites and gaining some huge clients such a Virgin Atlantic who remain a client of Liam’s to the present day.

After 7 years of success with Yuzu, Liam decided to expand his knowledge across marketing and in 2007 became an Account Director at Leeds full-service agency, england, who had a team of 60 in the North and 30 in Kent. For the last 12 months of his three-year tenure, Liam ran the agency before being headhunted by Digital Welly, which later rebranded as Grapple with Liam as MD, creating memorable digital experiences for some of the biggest brands in the world, including Danone, Sony Music and Crabbie’s.

After 10 years, Liam felt it was the right time to exit, and he returned to his Teesside roots, setting up a consultancy firm – and having an auspicious run in with the Wander team!

“I remember sitting in my office in Boho 5, and hearing the clatter of skateboards,” he laughs. “I thought ‘who are these…!

Wander were a year old at that point and their office was full of mismatched furniture and bits of computer equipment, but they were a very friendly bunch. It’s been a joy to watch them grow over the last four years and I was brought in as a consultant to help them structure their team, develop their website and work on their soft rebrand.”

Coming on board as a full-time Wanderer was a no-brainer for Liam.

“They’re a standout Teesside brand, memorable and refreshing, and that’s really important in this industry,” he says.

“Having worked alongside Clover and Lou as a consultant, I have a real understanding of their ambitions and I have seen the sheer amount of talent within the Wander team. There’s nothing holding them back, Wander will be world leading and of course I want to be part of their ongoing success.

There’s a whole world out there and we can’t wait to conquer it.”

23-25 Albert Road
Middlesbrough
TS1 1PQ

T. 01642 989709
E. info@welovewander.com

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