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TIKTOK THE WORLDS BIGGEST MARKETING TOOL

Dean | Sep ’23

If you are not on TikTok, then where the TRUCK you at?!
With over 1 billion active users, TikTok provides a vast audience for businesses to reach and engage with, reaching a whole new generation!

One of the main reasons TikTok has become such a powerful marketing tool is its ability to reach a younger demographic. Most TikTok users are between 16 and 24, making it an ideal platform for businesses targeting this age group.
TikTok’s algorithm also plays a significant role in its marketing potential. The platform uses a personalised algorithm that suggests content to users based on their viewing history and preferences. This means businesses can reach users interested in their products or services.

In addition, TikTok’s video-based format allows businesses to create engaging and interactive content that can go viral and reach a vast audience. Many brands have successfully used TikTok to launch new products, promote their brand, and engage with their audience uniquely and creatively.

However, it’s important to note that TikTok is just one tool in a larger marketing strategy. Businesses should consider their target audience, goals, and overall marketing plan before investing in TikTok as a marketing tool. Ensuring that any content created for TikTok aligns with the brand’s values and messaging is also crucial.

Overall, TikTok can be a valuable marketing tool for businesses looking to reach a younger audience and create engaging content. However, like any marketing tool, it’s essential to approach it strategically and ensure it aligns with the brand’s overall marketing goals, helping you BEAT THE SCROLL! 

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