Wander | June ’23

What’s up Wanderers! We’re diving head-first into the wonderful world of organic social media. 


You know, that free-spirited, nonchalant, cool cousin of paid advertisements and sponsored content. The wild child of the social media family. Grab your avocado toast and iced latte and let’s explore the benefits of using organic social media!

First of all, what the frick is it?! Well as defined by Google “Organic social media is any post shared for free without any money spent to increase reach or conversions”. Basically it’s the content you can create on your own, without needing to spend any £££.

Now, let’s get to the benefits, first of all lets talk about the beauty of it beeing “free”. When you go organic on social media, you can unleash your creativity without worrying about draining your wallet. Forget about throwing stacks of cash at advertising campaigns. With organic reach, you’re a budgeting wizard. Saving those precious funds for things that matter, like ordering a Papa Johns for the team.

A MASSIVE perk of organic social media is the opportunity to build authentic connections with your audience. Think of it as a virtual campfire where you can gather ’round and share your thoughts, ideas, and the occasional meme. It’s the best way for people to get to know you and your story. People crave authenticity, give them it.

Now, let’s talk about the undeniable joy of going viral organically. Picture this: you’re casually scrolling through your social media feed, and suddenly, your hilarious cat video explodes. Friends, strangers, and even your old school teachers, think about the amount you can brag about this next time you go to the pub.

So how do you do this with organic content? Well that’s the fun bit. You have to beat those ever-changing algorithms With organic social media, you get the opportunity to outsmart those tricky algorithms by focusing on engaging content and genuine interactions. It’s like playing chess against a supercomputer, you need to learn the moves, the common openings and how to execute the perfect game. You can also find some amazing advice by engaging and listening to advice given by creators like Mr Beast or Gary Vee.

Until next time, stay organic, stay quirky, and may the social media gods grant you endless likes and shares. See you on the next one! 🌿🐞



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