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MAKE A POWERFUL BRAND – BRANDING FOR NOOBS Pt.2 

Wander | September ’23

You’ve made it here from Part 1! Make sure to check that one out if you missed it. Now that we’ve explored the benefits of branding, let’s dive into the key ingredients that make up a powerful and super-sickkkk brand.

 

These elements work together to create a brand that stands out and resonates with your audience, it makes it mega-powerful.

Uniqueness

Stand out from the competition by offering something unique and valuable. It’s like being the only coffee shop in town that serves unicorn lattes – people can’t help but be curious and want to try it. Find your unique selling proposition and show it to the world.

Authenticity

Authenticity is the secret sauce of branding. Be true to yourself, your values, and your mission. It’s like wearing your heart on your sleeve – people appreciate genuine and transparent brands. Don’t try to be something you’re not; instead, embrace your unique personality and let it shine through your brand. Let people love you for you!

Personality

Inject some personality into your brand. Develop a brand voice, tone, and style that reflects your brand’s personality. Are you fun and quirky? Sophisticated and elegant? Bold and adventurous? Let your brand’s personality guide your communication and interactions with your audience!

Memorable

To stand out, you need to be memorable. Create a brand experience that sticks in the minds of your customers. Like the Cranberries, you have to let it linger! People will remember you and want to come back for more. Use consistent visuals, messaging, and storytelling to create a cohesive and unforgettable brand.

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