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CREATIVITY BEHIND BRANDING Pt.3

Wander | September ’23

Yooooo! It’s the final part of our Branding for Noobs series and this time we’re dropping hella cool knowledge on the creativity behind the branding. Let’s dive into the process of crafting a powerful brand.

 

Remember, branding is both an art and a science. It requires creativity, strategy, and a deep understanding of your target market. So, let’s roll up our sleeves and get ready to unleash our creative genius!

Define Your Brand Strategy

Before you dive into the visual creative cooky bits of branding, you need to define your brand strategy. It’s like building a strong foundation for your dream home – it sets the stage for everything that follows. Identify your target market, understand their needs and desires, and define your brand positioning. What makes you unique? What value do you offer? Answer these questions and create a brand strategy that guides your next moves. This is chess not checkers.

Craft Your Brand Identity

Now it’s time to bring your brand to life (visually). You’ll need a memorable and eye-catching logo that represents your brand’s essence. Choose colours, fonts, and visual elements that align with your brand’s personality and values. Create a visual identity system that is consistent across all touchpoints, from your website to your social media profiles. It should all work in unison.

Woah! Develop Your siccckkkkk Brand Voice 😉

Your brand’s voice is just as important as its visual identity. Develop a unique and authentic brand voice that reflects your brand’s personality and resonates with your audience. Try to make it stand out. Define your tone, vocabulary, and style of communication. Are you playful and informal or serious and authoritative? Let your brand’s voice guide your content creation it’ll make it easier for you to be remembered.

Create Wicked Content

Content is the lifeblood of your brand. It keeps your business ticking, visible and current. Create high-quality, valuable, and engaging content that speaks to your audience’s needs and desires. From blog posts to social media updates, videos to podcasts, use various formats to connect with your audience and showcase your expertise. Be consistent, relevant, and authentic in your content creation. (and remember to stick to your identity and voice)

Build Brand Awareness

Now that you’ve crafted a powerful brand got all that juicy content flowing and know who you are, it’s time to shout it from the rooftops. It’s like throwing a masssssivveeee party for your brand. Use various marketing channels and tactics to build brand awareness and reach your target market. Leverage social media, influencer partnerships, SEO, email marketing, and PR to spread the word about your brand. Be relentless in your efforts to get your brand in front of your audience.

Evolve and Adapt

0Branding is not something you do and then forget; it’s an ongoing process. It’s like anything – there’s always room for improvement. Continuously monitor and evaluate your brand’s performance. Listen to your audience’s feedback and adapt your branding strategy accordingly. Stay up to date with industry trends and embrace innovation. Evolve and grow and you’ll find long-term sustainable success.

BOSH! You’re done! That’s the final part of our Branding for Noobs newsletter series. (Arc, saga, sub-plot?) You should have picked up some knowledge that will help you kill the branding game, if you’ve enjoyed it please let us know down below. Or even better give us a cheeky lil like and a follow. Orrrrrrrrrr both?!

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