LATEST
7 of the BIGGEST Video Trends in 2024
Wander | February ’24
What up, everyone! It’s your team at WANDER, back with another dose of straight talk for the next gen of marketing. In this article, we’re diving deep into the world of video marketing and uncovering the top 7 trends that are gonna dominate in 2024. So… let’s get into it!
1) Interactive Content FTW:
Interactive content is where it’s at. We’re talking about videos that don’t just sit there collecting digital dust. These tasty nuggets get your audience involved, clicking, tapping, and of course.. engaging. Think polls, quizzes, and clickable links that turn passive viewers into active participants. If you’re not jumping on this trend, then for sure, you’re missing more than a trick.
2) Shorter, Snappier:
Ain’t nobody got time for long-winded videos in 2024. It’s all about keeping it short and sweet. We’re talking TikTok-style content that grabs attention, serves up something interesting and is gone before you know it. So ditch the fluff and get straight to the point. Trust me, your audience will thank you for it.
3) AI: Your Secret Weapon:
Artificial intelligence isn’t just for sci-fi movies. In 2024, AI is gonna be your secret weapon in the world of video marketing. Whether it’s personalised recommendations or dynamic editing, AI is gonna take videos to the next level. So embrace the bots, it’s inevitable.
4) Accessibility Matters:
You know what’s not cool? Leaving people out. That’s why accessibility is gonna be huge in 2024. Captions, descriptions, alt text – these are gonna be your best friends. Make sure everyone can enjoy your videos, regardless of how the consume content. It’s not just good business sense, it’s the right thing to do.
5) Ephemeral Content:
If you’re not leveraging ephemeral content (the stuff that disappears), you’re missing out, plain and simple. Stories that disappear after 24 hours? Yeah, they’re a goldmine for engagement. So get on Instagram, Snapchat, wherever your audience hangs out, and start creating content that’s here today, gone tomorrow.
6) Sustainability:
Sustainability isn’t just a buzzword anymore, it’s a selling point. In 2024, consumers are gonna be looking for brands that walk the walk when it comes to sustainability. So start thinking green and show your audience that you’re serious about making a difference.
7) Mastering Multi-platform Marketing:
Last but not least, let’s talk about mastering multi-platform marketing. Look, every platform is different, and you need to tailor your content accordingly. Whether it’s LinkedIn, TikTok, or good old Facebook, know your audience and speak their language. It’s the key to success in 2024 and beyond.
Video is getting bigger and BIGGER. It’s only going to continue to dominate across platforms, from young ones growing up on the YT to your Nanna downloading TikTok! These are our top 7 video trends for 2024, straight from an agency that wins awards for its content! You wanna start crushing it too?
Hit us up for a free consultation on your video marketing today!
Peace x
