Wander X Cygnet Law
A Bold Digital Transformation
Cygnet Law is a leading family and property law firm, providing expert legal services across family law, conveyancing, and wills & probate. While the firm had an established reputation, they needed a marketing strategy that would generate high-quality leads, increase brand awareness, and create a more consistent brand presence across their channels.
CHALLENGES.
Cygnet Law came to Wander Films with three key challenges:
- Paid Ads Performance: Their previous campaigns weren’t delivering the right results, and they needed a strategy that would turn advertising spend into actual leads.
- Brand Awareness: They wanted to ensure Cygnet stood out in a competitive legal market and was top-of-mind for their ideal clients.
- Brand Consistency: Their marketing needed to feel cohesive, recognisable, and engaging across all platforms.
OUR APPROACH.
Our approach was clear and results-driven, ensuring every part of the strategy worked to attract, engage, and convert the right audience.
DATA-DRIVEN PAID ADS STRATEGY
We audited Cygnet’s ad accounts, identifying what was working and where spend was being wasted. From there, we:
- Refined audience targeting to ensure ads were reaching the right people at the right time.
- Developed a high-performing PPC strategy, ensuring that every pound spent delivered maximum return.
- Optimised ad creatives to drive engagement and conversion.
BUILDING A STRONG, RECOGNISABLE BRAND
We worked with the Cygnet team to bring their brand to life by:
- Establishing a clear, engaging brand personality that resonated with their audience.
- Creating a consistent visual and messaging strategy across all marketing channels.
- Producing high-quality, engaging social content to drive awareness and engagement.
SOCIAL & CONTENT STRATEGY FOR LONG-TERM GROWTH
- We developed a long-term content strategy, ensuring that social platforms were consistently growing and engaging the right people.
- Introduced creative, disruptive content that set Cygnet apart in a traditionally formal legal sector.
- Aligned organic content with paid efforts to maximise reach and brand recognition.
RESULTS.
The transformation was immediate and impactful:
“The results working with Wander have been unreal. We’ve had more leads in the first month with Wander than in the last 12 months with our previous agency, reaching more people and generating more targeted leads. Without Wander, we wouldn’t be where we are now.”
— Hollie, Head of Marketing, Cygnet Law
- More leads in the first month with Wander than in the last 12 months with their previous agency
- Targeted reach and better quality leads
- Social media became a consistent, recognisable brand asset, driving increased engagement
WHY WANDER?
Wander create bold, disruptive marketing strategies that drive real results. If your brand needs a next-level marketing approach, let’s talk.