Wander X Prima

Prima Cheese is a global leader in cheese processing, supplying high-quality cheese to B2B and B2B2C markets worldwide. With a strong industry reputation, the company wanted to elevate its brand personality, engage its audiences more effectively, and create a standout digital presence in a competitive market.

CHALLENGES.

Prima Cheese needed a fresh, engaging, and disruptive social strategy to move beyond a traditional B2B approach and connect with audiences in a more fun, relatable, and dynamic way. The challenge was to:

• Evolve their brand personality to better resonate with digital audiences.

• Engage both B2B and B2B2C markets while maintaining a consistent voice.

• Deliver high-impact social campaigns that boosted brand awareness and engagement.

• Increase social media performance, including LinkedIn and Instagram.

OUR APPROACH.

Wander Films developed a strategic plan covering social, creative, content, and brand evolution. This included:

• Refining the brand personality for social.

• Introducing a fun, relatable, and cheeky tone that made Prima Cheese stand out in a traditionally corporate space.

• Building a campaign framework & roadmap.

• Ensuring a structured, impactful content strategy aligned with company goals.

• Developing engaging content suites – A mix of high-quality branded content, snackable social videos, and interactive formats to keep audiences engaged.

• Introducing trending content formats – Leveraging social trends, memes, and reactive marketing to increase reach and relevance.

• Creative ideation & social media transformation – Shifting from a static corporate approach to a disruptive, audience-first strategy.

• Working closely with the Prima team – Aligning social strategy with business goals to ensure long-term success.

RESULTS.

After just six months, Wander Films helped drive significant impact:

By evolving Prima Cheese’s brand into a more bold, engaging, and social-first presence, the company is now positioned to continue disrupting the market and building stronger audience relationships.